That exclusivity requires EA to shut down its Scrabble app, eliminating the competition. I’m certain that Scopely has an exclusive deal on Scrabble. Let me translate for you in terms that matter to you. This could be industry-wide, but for sure our casual titles have seen substantially more installs happening. We’ve seen about a 10% increase in revenue across the portfolio. People love “Scrabble.” If you’re a word game player, you know “Scrabble.” It was our job to make sure that consumers and the market knew that “Scrabble Go” was here, because we knew that once they got into the game, they would stay and play and invite their friends to play.
With the success that we’d seen with “Yahtzee” - super social, deep, rich gameplay that’s a business that’s been growing every year since we launched it - they knew that we were a team that could really bring the “Scrabble” experience to life in mobile and kind of honor the core “Scrabble” gameplay that “Scrabble” players have known for years, as well as bring in a new set of features and experiences that can appease the word game players on mobile today. Hasbro and Mattel were looking for a partner that would be willing to invest and build “Scrabble” for today’s market. In an interview with LA Biz, Scopely’s chief revenue officer explained a bit more, including why the company acquired the studio that built Scrabble GO for them: Scrabble GO is rife with the gamification strategies that generate ongoing revenues, such as bugging you to get your friends on it and to make in-app purchases of gems and the like to get to the next level. The deal with Scopely to create the new and abominable Scrabble GO was designed to increase revenue. The previous EA Scrabble app is either free with ads, or a one-time purchase of about $10. The owners of Scrabble (Hasbro in the US and Canada, Mattel elsewhere) want to make more money.
clear what happened - and what it means for you as a Scrabble player. The EA Scrabble App will be gone for goodĪs a former media analyst, I know how licensing works. The distribution of reviews on the Apple App Store is similar. It’s at 4.4 stars average, but there are thousands of negative reviews. Scrabble GO has 130,000 reviews on the Google Play store. The staid old EA Scrabble app has a following, and, at least as far your comments reveal, no one in that following likes the new, busy, ugly Scrabble GO app from Scopely. There are 217 comments on my Scrabble post. Now I’ll tell you why Scrabble’s EA app is going away for good, what it’s like to play Scrabble GO as a decent player, and how you might enjoy Word Master, which may be better than EA’s Scrabble ever was. So far, 14,000 people have read my little post about my outrage with the end of the Scrabble app - and with Scrabble GO, its replacement.
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